Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

By Robbin Phillips, Greg Cordell, Geno Church, Spike Jones

From the Publisher:
How did the 360 year old scissor company, Fiskars, double its profit in key markets just by realizing its customers already formed a community of avid scrapbookers? How is Best Buy planning to dominate the market of sales of musical instruments? By understanding the Brains on Fire model of tapping movements and stepping away from the old school marketing "campaign" mentality.

"Brains on Fire" offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. "Brains on Fire" describes 10 lessons to master and create a powerful, sustainable, word of mouth movement. These lessons are: Movements are about the Passion Conversation. Not the Product Conversation. Movements begin with the conversation. Movements have inspirational leadership. Movements have a barrier of entry. Movements empower people with knowledge. Movements have shared ownership. Movements have powerful identities. Movements live both online and offline. Movements make advocates feel like rockstars. Movements get results.


NEWS & OPINION: Sketchnotes on Brains on Fire: The 2013 F.I.R.E. Sessions

Posted January 31, 2013, 9:03 PM with category of Marketing & Sales
A few weeks ago I reviewed Mike Rohde's The Sketchnote Handbook. This week Tuesday, as Jon and I were sitting inside Greenville's Peace Center, eagerly anticipating the start of Brains on Fire's 2013 F. I. Read more

JACK COVERT SELECTS: Jack Covert Selects - Brains on Fire

Posted August 12, 2010, 8:45 PM with category of Management & Workplace Culture
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Robbin Phillips, Greg Cordell, Geno Church & Spike Jones, Wiley, 224 pages, $24. 95, Hardcover, August 2010, ISBN 9780470614181 “Brains on Fire is not really a business book. It’s a love story …” Those are the opening lines to an incredible collection of stories and insights that is, in fact, both business book and love story. Read more

NEWS & OPINION: Brains on Fire

Posted August 3, 2010, 1:38 PM with category of Marketing & Sales
Hooray! The Brains on Fire book! Ever since I first read their ChangeThis manifesto, and heard Spike Jones speak in Milwaukee about the incredible approach people should consider in marketing - creating movements, I was hooked. Read more


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ISBN: 9780470614181

About the Hardcover

Publisher John Wiley & Sons
Publish date 08/31/2010
Pages 184
ISBN-13 9780470614181
ISBN-10 0470614188
Language English

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