Brand Hijack: Marketing Without Marketing
A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing.
Alex Wipperfrth, called a marketing subversive... The guy who will make your brands cool by "Adweek," is a partner at marketing boutique Plan B in San Francisco. He helps brands like Pabst Blue Ribbon, Napster, and Dr. Martens appear like serendipitous accidents.
NEWS: Strategy+Business' Best Business Books of 2005
Posted December 30, 2005, 2:23 PM with category of Leadership & ManagementStrategy+Business publishes a great business book list every year. You can look back at the 2003 and 2004 lists to see what I am talking about. I am going to give you rundown on categories and the books in each. Read more
NEWS: getAbstract's Best Books of 2005
Posted December 9, 2005, 2:44 PM with category of General BusinessgetAbstract has a list of their favorite business books for 2005: Irrational Exuberance by Robert Schiller Scenarios by Kees van der Heijden The One Thing You Need to Know by Marcus Buckingham The World Is Flat by Thomas Friedman Blue Ocean Strategy by Renee Mauborgne and W. Chan Kim The People's Tycoon by Steven Watts And the Money Kept Rolling In (and Out) by Paul Bluestein Winners Never Cheat by Jon Huntsman The German Economy by Horst Siebert Wedding of the Waters by Peter Bernstein Icon Steve Jobs by Jeffery Young and William Simon Brand Hijack by Alex Wipperfurth How to Grow Leaders by John Adair Trillion-Dollar Moms by Bonnie W. Read more
JACK COVERT SELECTS: Jack Covert Selects - Brand Hijack: Marketing without Marketing
Posted March 29, 2005, 9:18 PM with category of General BusinessBrand Hijack: Marketing without Marketing by Alex Wipperfurth, Portfolio, 288 Pages, $24. 95, Hardcover, February 2005, ISBN 1591840783. There are thousands of books about brands, brand management, and branding. Read more
JACK COVERT SELECTS: This week - 3/28/05
Posted March 28, 2005, 9:54 PM with category of General BusinessThe weather is warming here in MKE. We are looking at temperatures in the 50's this week. We also want to congratulate Wisconsin and UW-Milwaukee on their runs in the NCAA tourney this year. Read more
NEWS: 800-CEO-READ sponsors WOMMA Summit 2005
Posted March 25, 2005, 8:44 PM with category of Marketing800-CEO-READ is a proud sponsor of the Word-of-Mouth Marketing Summit 2005. We don't normally sponsor events, but we thought this was an unique event on a unique topic. The Summit is being held in Chicago next week and word has it that it is sold out. Read more