Brand Hijack: Marketing Without Marketing
Alex Wipperfrth, called a marketing subversive... The guy who will make your brands cool by "Adweek," is a partner at marketing boutique Plan B in San Francisco. He helps brands like Pabst Blue Ribbon, Napster, and Dr. Martens appear like serendipitous accidents.
NEWS & OPINION: Strategy+Business' Best Business Books of 2005
NEWS & OPINION: getAbstract's Best Books of 2005
JACK COVERT SELECTS: Jack Covert Selects - Brand Hijack: Marketing without Marketing
JACK COVERT SELECTS: This week - 3/28/05
NEWS & OPINION: 800-CEO-READ sponsors WOMMA Summit 2005
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