The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect?
For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from twenty-two interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins.
This engaging and enlightening book is an unprecedented forum on the state of modern branding and how companies and consumers can best understand the behavior behind why we brand and why we buy.
NEWS & OPINION: Brand Thinking with Debbie Millman and Tom Peters
Posted November 17, 2011, 3:00 PM with category of Marketing
As mentioned yesterday, today we're featuring part of a chapter from Debbie Millman's new book, Brand Thinking and Other Noble Pursuits. What's the book about? It's a collection of Millman's interviews with some serious minds from the ad industry (and beyond) about what branding is, how it affects us, and how to better understand our relationship with it (both as professionals and as consumers).
NEWS & OPINION: Brand Thinking and Other Noble Pursuits
Posted November 16, 2011, 4:24 PM with category of Marketing
We all like to think that we ignore advertising. We change the channel during commercials, we don't click on banner ads, we hang up on telemarketers. But it's no use, we still have a sense of brands.