Brand Thinking and Other Noble Pursuits — Business Books in Bulk - 800-CEO-READ

Brand Thinking and Other Noble Pursuits

    By Debbie Millman
We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it's good or bad, the real question is "why" we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?
"Brand Thinking and Other Noble Pursuits" contains twenty interviews with the world's leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.
    ABOUT THE AUTHOR
Debbie Millman has worked in the design business for 25 years. She is a partner and president of the design division at Sterling Brands, one of the country's leading brand identity firms. She has been there for twelve years and in that time she has worked on the redesign of global brands for Pepsi, Gillette, Unilever, Colgate, Kimberly Clark, Nestle and Campbell's. Debbie is currently on the National Board of the AIGA. She is an author on the design blog "Speak Up", a regular contributor to "Print Magazine" and she teaches at the School of Visual Arts and Fashion Institute of Technology. In 2005 she began hosting the first weekly radio talk show about design on the Internet. The show is titled "Design Matters with Debbie Millman" and it is featured on the Voice America Business Network. The show currently has over 100,000 listeners a month.



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NEWS: Brand Thinking with Debbie Millman and Tom Peters

Posted November 17, 2011, 3:00 PM with category of Marketing
As mentioned yesterday, today we're featuring part of a chapter from Debbie Millman's new book, Brand Thinking and Other Noble Pursuits. What's the book about? It's a collection of Millman's interviews with some serious minds from the ad industry (and beyond) about what branding is, how it affects us, and how to better understand our relationship with it (both as professionals and as consumers). Read more

NEWS: Brand Thinking and Other Noble Pursuits

Posted November 16, 2011, 4:24 PM with category of Marketing
We all like to think that we ignore advertising. We change the channel during commercials, we don't click on banner ads, we hang up on telemarketers. But it's no use, we still have a sense of brands. Read more





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ISBN: 9781621532477
Publisher Allworth Press
Publish date 05/01/2013
Pages 324
Availability Available
Language English
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