BrandDigital: Simple Ways Top Brands Succeed in the Digital World

By Allen P Adamson

In his best-selling book, "BrandSimple: How the Best Brands Keep it Simple and Succeed, " Allen P. Adamson showed in a straightforward manner how powerful brands get built. In a similarly engaging style, "BrandDigital" explains that in the quickly accelerating digital marketplace the basic principles of branding have not changed, but rather, are more important than ever. He clearly demonstrates that brand professionals have an unprecedented opportunity to use digital tools and media to learn more about their customers and offer experiences that better reinforce customer relationships - and build brand equity.

Based on over 100 interviews with top branding professionals, Adamson makes his point with case studies from companies including Ameriprise, Burger King, General Mills, Hewlett-Packard, Johnson & Johnson, Nike, PepsiCo, and Procter & Gamble. He provides numerous examples of why, particularly in the digital arena, it's never been more important to gain significant insights about consumers; to establish a simple, compelling, and credible brand promise; and to make good on this promise. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology to build stronger brands and stronger bonds with their customers.


NEWS & OPINION: New Excerpts from Brand Digital and What's Stopping You?

Posted August 27, 2008, 4:58 PM with category of Management & Workplace Culture
There are two new excerpts up on that blog devoted to them. The first is from What's Stopping You: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business by Duane Ireland and Bruce R. Barringer, and shares three insights into why starting a business is not as expensive as you think. Read more

NEWS & OPINION: Excerpt from BrandDigital

Posted August 26, 2008, 3:14 PM with category of Management & Workplace Culture
The excerpt below is from Allen Adamson's BrandDigital: Simple Ways Top Brands Succeed in the Digital World. It is excerpted from Chapter 10, "Start with a Simple Idea. " Allen certainly believes in branding simplicity. Read more


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Price: $24.95/ea

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About the Hardcover

Publisher Palgrave MacMillan
Publish date 08/01/2008
Pages 274
ISBN-13 9780230606043
Language English