BrandSimple: How the Best Brands Keep It Simple and Succeed

By Allen P Adamson

In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right--and wrong.


NEWS & OPINION: New Excerpts from Brand Digital and What's Stopping You?

Posted August 27, 2008, 4:58 PM with category of Management & Workplace Culture
There are two new excerpts up on that blog devoted to them. The first is from What's Stopping You: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business by Duane Ireland and Bruce R. Barringer, and shares three insights into why starting a business is not as expensive as you think. Read more

NEWS & OPINION: Excerpt from BrandDigital

Posted August 26, 2008, 3:14 PM with category of Management & Workplace Culture
The excerpt below is from Allen Adamson's BrandDigital: Simple Ways Top Brands Succeed in the Digital World. It is excerpted from Chapter 10, "Start with a Simple Idea. " Allen certainly believes in branding simplicity. Read more



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ISBN: 9781403984906

About the Paperback

Publisher Palgrave MacMillan
Publish date 08/01/2007
Pages 230
ISBN-13 9781403984906
ISBN-10 1403984905
Language English

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