The Breakthrough Challenge: 10 Ways to Connect Today's Profits with Tomorrow's Bottom Line

By John Elkington, Jochen Zeitz

The world's most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit--not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow.

"The Breakthrough Challenge" is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. "The Breakthrough Challenge" draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of "The Huffington Post"; Peter Brabeck-Letmathe, chairman of the Nestle Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others.

Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. "The Breakthrough Challenge" shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet--for the lasting success of their business.



    RELATED ARTICLES

NEWS & OPINION: strategy+business's Best Books of 2014

Posted November 5, 2014, 6:19 AM with category of Publishing Industry
The s+b yearly list is always decidedly and refreshingly different than most others. Read more





    CONTRIBUTIONS


    SHARE THIS
Embedicon
 
9781118539699
eBook

  Choose a format

Price: $22.40/ea
LIST PRICE: $28.00

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $22.40 20%
25 - 99 $19.60 30%
100 - 499 $18.20 35%
500 - 999 $17.64 37%
ISBN: 9781118539699

About the Hardcover

Publisher Jossey-Bass
Publish date 08/11/2014
Pages 272
ISBN-13 9781118539699
ISBN-10 1118539699
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.