Building a Better Business: The Key to Future Marketing, Management and Motivation

By Patrick Dixon
Starting from the premise that people's attitudes to business have changed: both the role businesses should play in the world and how individuals can achieve a better work-life balance, this book shows how you can build a better and more successful business and achieve more satisfaction in the process. products and services, better brands for lasting value, better marketing, better public relations and publicity, better leadership, better ways to organise, better ways to make things happen, better teams and better targets, goals and incentives, it is an intensely practical and also inspirational guide to how you can build a better future for your business and yourself.




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About the Paperback

Publisher Profile Books(GB)
Publish date 03/31/2005
Pages 338
ISBN-13 9781861977533
ISBN-10 1861977530
Language English