Built to Last: Successful Habits of Visionary Companies — Business Books in Bulk - 800-CEO-READ

Built to Last: Successful Habits of Visionary Companies

    By James C Collins, Jerry I Porras (Joint author)
Groundbreaking research into the development of America's most enduring and successful corporations that shatters myths, provides new insights and gives practical guidance for companies that would like to follow in their footsteps.

Jim Collins and Jerry Porras, faculty at Stanford's Graduate School of Business, have discovered what makes visionary companies -- ones that beat their competitors decade after decade, withstand the vagaries of the marketplace, make a significant impact on the world and have outperformed the stock market by 15 times since 1926. They conclude that a visionary company is not contingent on one brilliant CEO, but on elements that transcend any individual leader. Companies such as 3M, Walt Disney, Motorola, Merck and General Electric share lasting characteristics that distinguish them from less visionary companies, such as: preserving a fixed core ideology, yet having the ability to adapt; going beyond culture to embrace "cultism"; creating what the authors call BHAGs (big, hairy, audacious goals); mimicking the biological evolution of the species; and having a strong sense of purpose beyond making money.

Collins is a management educator. He operates a management learning laboratory dedicated to conducting new research and working with executives. Jerry I. Porras is the Lane Professor of Organizational Behavior and Change, Emeritus, at the Stanford University Graduate School of Business where he served as an Associate Dean for Academic Affairs and frequent executive education teacher. He studies ways of aligning companies around their purpose and core values to produce lasting high performance.


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ISBN 9780062119087
Language English
Publish Date 08/29/2011
Publisher HarperCollins

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