Built to Sell: Creating a Business That Can Thrive Without You — Business Books in Bulk - 800-CEO-READ

Built to Sell: Creating a Business That Can Thrive Without You

    By John Warrillow
According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
Warrillow is President of Warrillow & Co., a strategy and research firm that specializes in helping Fortune 500 companies get inside the head of small business owners.


NEWS: Built to Sell

Posted March 29, 2011, 8:15 AM with category of General Business
Most people that start companies do so because they are passionate about what they're selling. While that's important, it can also become a trap, blinding the entrepreneur to business opportunities that exist within the idea. It may seem crazy at first, but author John Warrillow talks about the idea that entrepreneurs should build their businesses in a way that makes them sellable. Read more



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ISBN: 9781591845829

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ISBN 9781591845829
Language English
Pages 151
Publish Date 12/01/2012
Published 12/2012
Publisher Portfolio

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