Burn Rate: How I Survived the Gold Rush Years on the Internet (Touchstone)
Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars -- and notably devoid of profit-making enterprises. As he describes his efforts to control his company's burn rate -- the amount of money the company consumes in excess of its income -- Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind Wired magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.
NEWS & OPINION: Crowdsourced Entrepreneurial Reads
Posted September 14, 2009, 7:17 PM with category of Management & Workplace CultureA few weeks ago, Fred Wilson from avc. com kicked up interest in books that entreprenuers should read. Fred, in particular, made the point that "there is way more insight to be gained from stories than from business books. Read more
1 $18.95 9780684856216 No volume discount available.
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|Publisher||Simon & Schuster|
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