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The The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself

By Tim Leberecht

In this smart, playful, and provocative book, one of today's most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business--by designing products, services, and experiences that connect us with something greater than ourselves.

Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviors, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves.

A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals--these are some of the innovators readers will meet in this witty, deeply personal, and rousing ramble through the world of Business Romanticism.

The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents "Rules of Enchantment" that will help both individuals and organizations construct more meaningful experiences for themselves and others.

The Business Romantic offers a radically different view of the good life and outlines how to better meet one's own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.

"Every hard, calculating member of the executive team can benefit from this book's unabashedly soft, humanistic approach tounlocking the potential in organizations--because at the end of the day, enabling the humans in one'sorganization is the only way to unlock the romantic quest for better businesses."--JOHN MAEDA, Partner, Kleiner Perkins Caufield & Byers and author of The Laws of Simplicity and Redesigning Leadership
"The Business Romantic makes an uplifting case for injecting greater meaning into work. If more people and workplaces followed his rules, our jobs would be more fulfilling."--ADAM GRANT, Wharton professor and New York Times bestselling author of Give and Take


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Price: $27.99/ea

1 $27.99 9780062302519 No volume discount available.

About the Hardcover

Publisher Not available
Publish date 01/06/2015
Pages 320
ISBN-13 9780062302519
ISBN-10 0062302515
Language English

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