Buy-In: Saving Your Good Idea from Getting Shot Down
It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution.
The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including:
. Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten.
. Confusion: They present so much data that confidence in your proposal dies.
. Fearmongering: Critics catalyze irrational anxieties about your idea.
. Character assassination: They slam your reputation and credibility.
Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.
JACK COVERT SELECTS: Jack Covert Selects - Buy-In
Bulk Hardcover Non-returnable Discounts
|1 - 24||$17.60||20%|
|25 - 99||$15.40||30%|
|100 - 499||$14.30||35%|
|500 - 999||$13.86||37%|
About the Hardcover
|Publisher||Harvard Business School Press|
Need 1000 or more?
Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.
If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks
Other questions about eBooks can be directed to email@example.com.