Buying in: What We Buy and Who We Are
By Rob Walker
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy--and vice versa.
INTERVIEWS: A Q&A with Rob Walker, Author of The Art of Noticing
Posted May 9, 2019, 9:00 AM with category of Innovation & CreativityRob Walker's latest book is "an imaginative, thought-provoking gift book to awaken your senses and attune them to the things that matter in your life." Read more
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|Publisher||Random House Trade|
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