Buying in: What We Buy and Who We Are

By Rob Walker
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy--and vice versa.


    RELATED ARTICLES

INTERVIEWS: A Q&A with Rob Walker, Author of The Art of Noticing

Posted May 9, 2019, 9:00 AM with category of Innovation & Creativity
Rob Walker's latest book is "an imaginative, thought-provoking gift book to awaken your senses and attune them to the things that matter in your life." Read more




    SHARE THIS
Embedicon
 
9780812974096
eBook

  Choose a format

Price: $12.80/ea
LIST PRICE: $16.00

Bulk Paperback Non-returnable Discounts
Quantity Price Discount
1 - 24 $12.80 20%
25 - 99 $9.92 38%
100 - 249 $9.60 40%
250 - 499 $9.28 42%
500 - 999 $9.12 43%
ISBN: 9780812974096

About the Paperback

Publisher Random House Trade
Publish date 01/05/2010
Pages 291
ISBN-13 9780812974096
ISBN-10 0812974093
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.


Categorized Under