Buyology: Truth and Lies about Why We Buy
In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:
Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us from bars to highway billboards to supermarket shelves?
Can "Cool" brands, like iPods, trigger our mating instincts?
Can other senses smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals like drinking a Corona with a lime to capture our hard-earned dollars?
Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced or turned off by marketers' relentless attempts to win our loyalty, our money, and our minds."
"From the Hardcover edition."
"An entertaining and informative tome" -The Seattle Examiner
"Why do rational people act irrationally? Written like a fast paced detective novel, "Buyology" unveils what neuromarketers know about our decision making so we can buy and sell more insightfully." - Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of "YOU -The Owner's Manual " "Move over "Tipping Point" and "Made to Stick" because there's a new book in town: "Buyology." This book lights the way for smart marketers and entrepreneurs." -Guy Kawasaki, Author of "The Art of the Start " "Martin Lindstrom is one of branding's most original thinkers" -Robert A. Eckert, CEO & Chairman, Mattel, Inc." ""Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign."" -"Ori Brafman, author of the bestselling book," Sway ""Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom's brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light." -Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University " ""A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!" -Andrew Robertson, CEO & President, BBDO Worldwide
Lindstrom can be a charming writer. He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience
"From the Hardcover edition."
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