Buzzmarketing: Get People to Talk about Your Stuff

By Mark Hughes
Presents case stories of companies that successfully used buzz marketing practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets.


NEWS & OPINION: zzz-marketing

Posted July 14, 2005, 4:22 PM with category of Marketing & Sales
Mark Hughess recent title Buzzmarketing: get people to talk about your stuff brought to mind one of Groucho Marxs more famous quips: I never forget a face, but in your case Ill make an exception. Thats because I have a steadfast rule of not reviewing or commenting on books that I havent fully read. But in this case Im willing to make an exception. Read more


Posted March 30, 2005, 5:45 PM with category of Marketing & Sales
Todd and I attended the WOMMA Summit yesterday. Todd stayed for the second day and I am sure will have tons to talk about. I want to talk about the lunch keynote from yesterday. Read more


  Choose a format

Price: $19.16/ea
LIST PRICE: $23.95

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $19.16 20%
25 - 99 $14.85 38%
100 - 249 $14.37 40%
250 - 499 $13.89 42%
500 - 999 $13.65 43%
ISBN: 9781591840923

About the Hardcover

Publisher Portfolio
Publish date 09/27/2015
Pages 242
ISBN-13 9781591840923
ISBN-10 1591840929
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.