Buzzmarketing: Get People to Talk about Your Stuff
By Mark Hughes
In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing. He draws on real-world examples of companies that got people to talk about their stufffrom Miller Lite during the "Tastes Great-Less Filling" era to "American Idol's" stunning use of buzz to become a global phenomenon to current companies that find creative ways to break through the ad-glutted marketplace.
NEWS & OPINION: zzz-marketing
Posted July 14, 2005, 4:22 PM with category of Marketing & SalesMark Hughess recent title Buzzmarketing: get people to talk about your stuff brought to mind one of Groucho Marxs more famous quips: I never forget a face, but in your case Ill make an exception. Thats because I have a steadfast rule of not reviewing or commenting on books that I havent fully read. But in this case Im willing to make an exception. Read more
NEWS & OPINION: WOMMA
Posted March 30, 2005, 5:45 PM with category of Marketing & SalesTodd and I attended the WOMMA Summit yesterday. Todd stayed for the second day and I am sure will have tons to talk about. I want to talk about the lunch keynote from yesterday. Read more
1 $23.95 9781591840923 No volume discount available.
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