Buzzmarketing: Get People to Talk about Your Stuff

By Mark Hughes
In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing. He draws on real-world examples of companies that got people to talk about their stufffrom Miller Lite during the "Tastes Great-Less Filling" era to "American Idol's" stunning use of buzz to become a global phenomenon to current companies that find creative ways to break through the ad-glutted marketplace.


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Price: $23.95/ea

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About the Hardcover

Publisher Not available
Publish date 11/29/2005
Pages 242
ISBN-13 9781591840923
ISBN-10 1591840929
Language English

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