Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like."
JACK COVERT SELECTS: Jack Covert Selects - Can't Buy Me Like
Posted March 15, 2013, 5:22 PM with category of Management & Workplace CultureCan’t Buy Me Like: How Authentic Customer Connections Drive Superior Results by Bob Garfield & Doug Levy, Portfolio, 229 pages, $25. 95, Hardcover, March 2013, ISBN 9781591845775 It’s a lousy cliché, but the instruction to “be yourself” is becoming an essential modus operandi for today’s successful marketers. When social media arrived on the radars of advertisers and marketers, many said, “Oh goody, new media to purchase,” and quickly filled up the cheap new real estate with the same old message: “We are great! Read more
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