Can We Do That!: Outrageous PR Stunts That Work and Why Your Company Needs Them
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time--explaining why some work and others don't. This is a funny, insightful guide to winning the PR game.
EXCERPTS: Zombie Loyalists: Using Great Service to Create Rabid Fans
Posted January 27, 2015, 7:30 AM with category of Marketing & SalesDr. Shanklove: Or, How I Learned to Stop Worrying and Love Zombies with Peter Shankman Read more
1 $30.00 9780470043929 No volume discount available.
About the Paperback
|Publisher||John Wiley & Sons|
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