Can We Do That!: Outrageous PR Stunts That Work and Why Your Company Needs Them

By Peter Shankman
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time--explaining why some work and others don't. This is a funny, insightful guide to winning the PR game.


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About the Paperback

Publisher John Wiley & Sons
Publish date 12/01/2006
Pages 211
ISBN-13 9780470043929
ISBN-10 047004392X
Language English