Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands (2013)
By Libby Gill, L Gill
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
"We've seen a lot of great speakers here at Disney, but Libby's presentation was one of the most inspiring I've seen in a long time. She managed to blend practical business information with deep insights about personal responsibility and leadership. After a very challenging year, our group was ready to get back to work, totally re-energized by her empowering message." --Sharon Williams, Senior Vice President, Disney, ABC
1 $28.00 9781137278517 No volume discount available.
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