Category Killers: The Retail Revolution and Its Impact on Consumer Culture
Explores the rise of retail's reigning disrupor: retailers who seek to dominate a distinct classification of merchandise and wipe out the competition. Based on decades of research and investigative reporting. Recounts how some retailers have profoundly altered cultural and economic factors.
NEWS & OPINION: Brand Autopsy's Worth(less) Read Four
Posted February 3, 2005, 2:26 PM with category of Management & Workplace CultureIn what is becoming a regular feature, the coroners at Brand Autopsy have published another installment of Worthy Read Worthless Reads. Make sure to go read their thoughts on the books. Here is a list of what they reviewed and its worthiness: Branded Nation by James Twitchell - Worthless The Marketing Playbook by John Zagula and Richard Tong - It Depends The First Ninety Days by Michael Watkins - Worthy Book of Yo! Read more
NEWS & OPINION: Brand Autopsy examines Category Killers
Posted January 27, 2005, 4:14 AM with category of Management & Workplace CultureBrand Autopsy is hosting the Category Killers on Business Blog Book Tour today. Robert Spector is answering questions and Paul and John are doing their normal job of doing a really good job with their stop. The tour will be at Brand Experience Lab tomorrow and Learned on Women on Friday. Read more
NEWS & OPINION: Business Blog Book Tour - Category Killers
Posted January 25, 2005, 8:27 PM with category of Management & Workplace Culture800-CEO-READ is today's stop on the Business Blog Book Tour. The book on this month's tour is Category Killers by Robert Spector. Here is a taste of what Robert gets into in the book: Today’s shoppers are—depending on your point of view—either blessed or cursed by an overabundance of merchandise, amassed under one roof, in a retail concept that has had a profound impact on the consumer culture: category killers. Read more
EXCERPTS: Category Killers - The Declaration of Indpendents
Posted January 25, 2005, 5:13 PM with category of Management & Workplace CultureCompetent, creative independent retailers dont need to use resistance tactics in order to survive. These merchants understand that, to compete successfully, they must provide something that customers cant get anywhere else. To run a specialty store that successfully competes with category killers, you have to specialize to an even greater degree. Read more
EXCERPTS: Category Killers - Category Management
Posted January 25, 2005, 4:00 PM with category of Management & Workplace CultureFor the past couple of years, the term category management has entered the retail lexicon in virtually every merchandise category. Category management began in the supermarket business, where big retailers of packaged goods learned that they could improve sales and profits if they could more efficiently administer all their different product classifications. The idea was to oversee the store not as aggregation of products, but rather as an amalgam of categories, with each category unique it how it is priced and how it is expected to perform over time. Read more
1 $27.95 9781578519606 No volume discount available.
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|Publisher||Harvard Business School Press|
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