Category Killers: The Retail Revolution and Its Impact on Consumer Culture

By Robert Spector
Explores the rise of retail's reigning disrupor: retailers who seek to dominate a distinct classification of merchandise and wipe out the competition. Based on decades of research and investigative reporting. Recounts how some retailers have profoundly altered cultural and economic factors.


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ISBN: 9781578519606

About the Hardcover

Publisher Harvard Business School Press
Publish date 01/01/2005
Pages 221
ISBN-13 9781578519606
ISBN-10 1578519608
Language English