Cause!: A Business Strategy for Standing Out in a Sea of Sameness

By Kevin Freiberg, Jackie Freiberg
According to Ken Blanchard, "I love CAUSE! It's all about people and organizations who feel called to make a difference--to serve a purpose far beyond the typical bottom line. The book's design is a feast for the eyes and its message is food for the soul. Read this book and serve at a higher level." These days if your company isn't tied to a heroic cause, your business may be doomed. Companies that define themselves as cause-oriented stand out! They have better employee engagement, customer loyalty, and ultimately, stronger profitability and growth. CAUSE! documents a fresh approach to leadership and collaboration that drives business success in companies as diverse as TOMS, Lululemon, Virgin, Southwest Airlines and PepsiCo. And CAUSE! takes an in-depth look at how National Life Group, a financial services firm, built its culture and brand around a CAUSE to stand out in the industry's sea of sameness. According to Peter Economy, The Leadership Guy, INC.COM, "There are few business books that truly have the power to change the world, but CAUSE! is one of them. In this book, Kevin and Jackie Freiberg clearly show how having a heroic cause attracts great talent, while motivating people to bring their best selves to work. Do your organization a huge favor and read this book right now!" And, according to Chip R. Bell, "CAUSE! is more than a clear blueprint for success; it is also a poignant design for organizational nobleness. Read it and get ready to have your perspective and practice redirected toward the soul of excellence.


NEW RELEASES: CAUSE! A Business Strategy for Standing Out in a Sea of Sameness

Posted April 7, 2016, 11:04 AM
It's been more than 20 years since NUTS!, the story of Herb Kelleher and Southwest Airlines, was published. Now Jackie and Kevin Freibeg bring us CAUSE! Read more


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Price: $19.99/ea

1 $19.99 9780692586662 No volume discount available.

About the Paperback

Publisher Not available
Publish date 02/07/2017
Pages 193
ISBN-13 9780692586662
ISBN-10 0692586660
Language English

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