Cause a Disturbance: If You Can Slice a Melon or Make a Right-Hand Turn, You Can Be a Breakthrough Innovator

By Ken Tencer, John Paulo Cardoso
If you can slice a melon or make a right-hand turn, you can be a breakthrough innovator.
The title of this book, "Cause a Disturbance," says it all, and it most assuredly will cause a disturbance in the way you think about business: your business.
Everyone knows--and everyone talks about--how important innovation is in the competitive battle to find, delight, and keep customers, yet far too few achieve it. As Tencer and Cardoso explain, "There's a big difference between an occasional spark of innovation and an eternal flame." But the reality is different; most firms struggle to consistently innovate. All that can change. Kick-start your business with attitude. Cause a disturbance!
Whether your business is in transition or simply looking for an innovative spark, give it a lift with "Cause a Disturbance." Within these pages you will learn how innovation can change your business in simple steps through The 90% Rule(R) a straightforward philosophy that drives you to constantly ask "What's the next 10%? What's the next product, service, or process improvement that will create a continuously engaged customer base and strengthen my brand?"
Cause a disturbance in the way you think about innovation as you open your mind to the possibilities--and simplicity--of being innovative every day!


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"Ken Tencer and John Paulo Cardoso write with a unique understanding of both entrepreneurial practicality and sustainable creativity in a business world moving at speeds almost impossible to imagine even five years ago. They understand what creates deep and long-term value in innovative enterprise and are able to communicate it with unpretentious clarity. A very useful read."

Timothy Askew, CEO & Founder, Corporate Rain International




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About the Paperback

Publisher Morgan James Publishing
Publish date 06/01/2014
Pages 269
ISBN-13 9781614489924
ISBN-10 1614489920
Language English

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