Cause for Success: 10 Companies That Put Profit Second and Came in First
Cause for Success examines new business paradigms for doing good and how they translate into profit. From Hewlett-Packard to Stonyfield Farms and The Body Shop, this book profiles two case-study companies per chapter, exploring ideas such as philanthropy partnerships, ethics-driven businesses, how companies are serving the world's poor, bottom-line advantages of standing for social justice, as well as how some of the worst corporate citizens have become some of the best.
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|Publisher||New World Library|
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