Cause for Success: 10 Companies That Put Profit Second and Came in First

By Christine Arena, Michael Banks
Cause for Success examines new business paradigms for doing good and how they translate into profit. From Hewlett-Packard to Stonyfield Farms and The Body Shop, this book profiles two case-study companies per chapter, exploring ideas such as philanthropy partnerships, ethics-driven businesses, how companies are serving the world's poor, bottom-line advantages of standing for social justice, as well as how some of the worst corporate citizens have become some of the best.




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ISBN: 9781577314578

About the Paperback

Publisher New World Library
Publish date 10/13/2004
Pages 195
ISBN-13 9781577314578
ISBN-10 1577314573
Language English