Chief Customer Officer: Getting Past Lip Service to Passionate Action

By Jeanne Bliss
Drawing on her first-hand experience at top companies as diverse as Lands' End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and she offers a proven solution to break the cycle.

Different divisions and departments in corporations can fail to communicate and act as a team--they create silos instead of a superior customer experience. Jeanne Bliss shows in stark detail how profits suffer when businesses focus on their organizational charts and not their customer relationships.

This book provides leaders the tools and information they need to overcome organizational inertia and deliver a meaningful customer experience. The author includes diagnostics to determine if a company's core strengths, metrics, and systems improve or harm customer relationships. With all these tools, leaders can address the organizational challenges they face with an exhaustive review of the Chief Customer Officer role and an evaluation to determine the right solution for their culture and company.



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NEWS & OPINION: To Get More Information and Help...

Posted May 26, 2006, 4:56 PM with category of Management & Workplace Culture
Please check out my book: Chief Customer Officer: Getting Past Lip Service to Passionate Action. It is packed with real-world experiences youll recognize and practical and realistic actions you can t ake right from the page to action. Also take a look at Fred Reichhelds Book - The Ultimate Question: Driving Good Profits and True Growth. Read more

NEWS & OPINION: What The Book Will Do For You

Posted May 26, 2006, 1:41 PM with category of Management & Workplace Culture
My book is called Chief Customer Officer: Getting Past Lip Service to Passionate Action. Heres the deal about this book: its about reality. How to get the customer thing (you know, the public proclamation to focus on customers, followed by mass confusion on what to do) done beyond the lip service, T-shirts, coffee mugs, and big kickoffs. Read more




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ISBN: 9780787980948

About the Hardcover

Publisher Jossey-Bass
Publish date 03/01/2006
Pages 302
ISBN-13 9780787980948
ISBN-10 0787980943
Language English

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