Citizen Marketers — Bulk Books — Business Books in Bulk — 800-CEO-READ

Citizen Marketers

    By Jackie Huba, Ben Mc Connell
The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDA hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Jackie Huba and Ben McConnell explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enthusiasts and evangelists. From the rough to the sophisticated, the "user-generated media" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.


INTERVIEWS: Thinker in Residence: Jackie Huba on Business & Books

Posted May 3, 2013, 7:28 PM with category of Marketing
In our final Thinker in Residence installment on Jackie Huba, author of Monster Loyalty, we asked Huba to share with us the business question that most inspires her and what books have most influenced her. Read on and enjoy Huba's take on business and books. Read more

INTERVIEWS: Thinker in Residence: Q&A with Jackie Huba

Posted May 2, 2013, 7:19 PM with category of General Business
If companies are just trying to “become more talked about” for its own sake, it’s not going to take off. They need to make sure there’s substance to what they’re communicating and that it really is a conversation. ~Jackie Huba Read more

INTERVIEWS: Thinker in Residence: Jackie Huba, author of Monster Loyalty

Posted May 1, 2013, 6:37 PM with category of General Business
Jackie Huba is the co-author of two books on customer loyalty. Citizen Marketers: When People are the Message documents the emerging world of social media and how brands should begin to embrace a participatory culture. Read more

NEWS & OPINION: April 2008 International Best Sellers

Posted May 5, 2008, 3:08 PM with category of General Business
Here are our TOP 10 business books that people across the world are reading: 1) Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne - Malaysia 2) Fire Them Up! by Carmine Gall - Norway 3) One Billion Customers by James McGregor - Switzerland 4) It's Not About the Coffee by Howard Behar - Canada 5) Citizen Marketers by Ben McConnell and Jackie Huba - United Kingdom 6) Rules to Break and Laws to Follow by Don Peppers and Martha Rogers, PhD - Singapore 7) Leadership from the Inside Out by Kevin Cashman - The Netherlands 8) Who's Your City? Read more

NEWS & OPINION: 800-CEO-READ 2007 Best Sellers

Posted February 5, 2008, 2:12 PM with category of General Business
Below you'll find the list of our top 25 bestsellers for 2007. Congratulations and thanks to everyone on the list! The Speed of Trust: The One Thing that Changes Everything by Stephen M. Read more


  Choose a format

Price: $11.96/ea
LIST PRICE: $14.95

Paperback Non-returnable Discounts
Quantity Price Discount
1 - 24 $11.96 20%
25 - 99 $10.46 30%
100 - 499 $9.72 35%
500 - 999 $9.42 37%
ISBN: 9780988195417

Need 1000 or more?

Additional discounts may be available. Please call 1-800-236-7323 for more information.

You may also place an order online at the highlighted discount for any quantity over 500.
Publisher Lewis Lane Press
Publish date 10/01/2012
Pages 236
Availability Available
ISBN-10 0988195410
Language English