The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDA hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Jackie Huba and Ben McConnell explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enthusiasts and evangelists. From the rough to the sophisticated, the "user-generated media" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.
INTERVIEWS: Thinker in Residence: Jackie Huba on Business & Books
Posted May 3, 2013, 7:28 PM with category of Marketing & SalesIn our final Thinker in Residence installment on Jackie Huba, author of Monster Loyalty, we asked Huba to share with us the business question that most inspires her and what books have most influenced her. Read on and enjoy Huba's take on business and books. Read more
INTERVIEWS: Thinker in Residence: Q&A with Jackie Huba
Posted May 2, 2013, 7:19 PM with category of Management & Workplace CultureIf companies are just trying to “become more talked about” for its own sake, it’s not going to take off. They need to make sure there’s substance to what they’re communicating and that it really is a conversation. ~Jackie Huba Read more
INTERVIEWS: Thinker in Residence: Jackie Huba, author of Monster Loyalty
Posted May 1, 2013, 6:37 PM with category of Marketing & SalesJackie Huba is the co-author of two books on customer loyalty. Citizen Marketers: When People are the Message documents the emerging world of social media and how brands should begin to embrace a participatory culture. Read more
NEWS & OPINION: April 2008 International Best Sellers
Posted May 5, 2008, 3:08 PM with category of Management & Workplace CultureHere are our TOP 10 business books that people across the world are reading: 1) Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne - Malaysia 2) Fire Them Up! by Carmine Gall - Norway 3) One Billion Customers by James McGregor - Switzerland 4) It's Not About the Coffee by Howard Behar - Canada 5) Citizen Marketers by Ben McConnell and Jackie Huba - United Kingdom 6) Rules to Break and Laws to Follow by Don Peppers and Martha Rogers, PhD - Singapore 7) Leadership from the Inside Out by Kevin Cashman - The Netherlands 8) Who's Your City? Read more
NEWS & OPINION: 800-CEO-READ 2007 Best Sellers
Posted February 5, 2008, 2:12 PM with category of Management & Workplace CultureBelow you'll find the list of our top 25 bestsellers for 2007. Congratulations and thanks to everyone on the list! The Speed of Trust: The One Thing that Changes Everything by Stephen M. Read more
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