Click: What Millions of People Are Doing Online and Why It Matters

By Bill Tancer
What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are. As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.
    ABOUT THE AUTHOR

Bill Tancer is a" New York Times" bestselling author and the general manager of global research at Experian Marketing Services. He is a frequent guest on CNBC and Bloomberg and has been quoted by major publications about online consumer behavior. He previously wrote a weekly column for" Time" titled "The Science of Search." He lives in San Mateo, California.




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About the Hardcover

Publisher Hyperion Books
Publish date 12/08/2015
Pages 221
ISBN-13 9781401323042
Language English