Clued in: How to Keep Customers Coming Back Again and Again

By Lewis P Carbone
Drawing on neuroscientific research, this book explains how a mosaic of physical and emotional sensations is filtered through the senses, assembled into a powerful perception, and crystallized into attitudes that dictate everything from customer satisfaction to long-term loyalty.


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ISBN: 9780137071128

About the Paperback

Publisher FT Press
Publish date 05/24/2004
Pages 272
ISBN-13 9780137071128
ISBN-10 0137071124
Language English

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