Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business
Harness "Code Halos" to gain competitive advantage in the digital era
Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products--what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:
- Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies;
- Shows how the Crossroads Model can help anticipate and navigate this market shift;
- Provides examples of traditional firms already harnessing the power of Code Halos including GE's "Brilliant Machines," Disney's theme park "Magic Band," and Allstate's mobile devices and analytics that transform auto insurance.
NEW RELEASES: What to Do When Machines Do Everything: How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
BESTSELLERS: 800-CEO-READ's 2014 Bestsellers
1 $28.00 9781118862070 No volume discount available.
About the Hardcover
If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks
Other questions about eBooks can be directed to firstname.lastname@example.org.