Coercion: Why We Listen to What "They" Say

By Douglas Rushkoff
Noted media pundit and author of Playing the FutureDouglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerismin America, andwhy we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings.

"The most disturbing book of the year...Be careful where you log on".

-- New York Post


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ISBN: 9781573228299

About the Paperback

Publisher Riverhead Books
Publish date 10/01/2000
Pages 304
ISBN-13 9781573228299
ISBN-10 157322829X
Language English

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