Coming Prosperity: How Entrepreneurs Are Transforming the Global Economy

By Philip Auerswald
Ours is the most dynamic era in human history. The benefits of four centuries of technological and organizational change are at last reaching a previously excluded global majority. This transformation will create large-scale opportunities in richer countries like the United States just as it has in poorer countries now in the ascent.
In The Coming Prosperity, Philip E. Auerswald argues that it is time to overcome the outdated narratives of fear that dominate public discourse and to grasp the powerful momentum of progress. Acknowledging the gravity of today's greatest global challenges--like climate change, water scarcity, and rapid urbanization--Auerswald emphasizes that the choices we make today will determine the extent and reach of the coming prosperity. To make the most of this epochal transition, he writes, the key is entrepreneurship. Entrepreneurs introduce new products and services, expand the range of global knowledge networks, and, most importantly, challenge established business interests, maintaining the vitality of mature capitalist economies and enhancing the viability of emerging ones. Auerswald frames narratives of inspiring entrepreneurs within the sweep of human history. The book's deft analysis of economic trends is enlivened by stories of entrepreneurs making an outsize difference in their communities and the world--people like Karim Khoja, who led the creation of the first mobile phone company in Afghanistan; Leila Janah, who is bringing digital-age opportunity to talented people trapped in refugee camps; and Victoria Hale, whose non-profit pharmaceutical company turned an orphan drug into a cure for black fever.
Engagingly written and bracingly realistic about the prospects of our historical moment, The Coming Prosperity disarms the current narratives of fear and brings to light the vast new opportunities in the expanding global economy.


JACK COVERT SELECTS: Jack Covert Selects - The Coming Prosperity

Posted April 13, 2012, 1:45 PM with category of Management & Workplace Culture
The Coming Prosperity: How Entrepreneurs Are Transforming the Global Economy by Philip Auerswald, Oxford University Press, 272 pages, $29. 95, Hardcover, April 2012, ISBN 9780199795178 With so much of the conversation in America today about the decline, decay, and descent of our power, the rise of others’, and the coming competition that that dynamic will create, Philip Auerswald’s new book, The Coming Prosperity, reminds us that life on Earth is not a zero-sum game. The first part of the book tackles the larger picture, the “macro-story line of the coming prosperity. Read more


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About the Hardcover

Publisher Oxford University Press, USA
Publish date 04/01/2012
Pages 272
ISBN-13 9780199795178
Language English