Competing Against Luck: The Story of Innovation and Customer Choice — Bulk Books — Business Books in Bulk — 800-CEO-READ

Competing Against Luck: The Story of Innovation and Customer Choice

By Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan

Clayton Christensen revolutionized business with his disruptive innovation theory. With Competing Against Luck, he gets to the heart of business and product development success, concluding that the only thing a company needs to know about its customers are their "jobs to be done." This provocative approach and organized framework is at the crux of discovering the why behind customer choices and actions—and is the first often missed step toward making innovation inevitable for companies and entrepreneurs alike.



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Price: $17.99/ea
LIST PRICE: $29.99

Hardcover Non-returnable Discounts
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1 + $17.99 40%
ISBN: 9780062435613
Publisher HarperBusiness
Publish date 10/04/2016
Pages 288
Availability Available
ISBN-10 0062435612
Language English

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