Competing Against Luck: The Story of Innovation and Customer Choice
Clayton Christensen revolutionized business with his disruptive innovation theory. With Competing Against Luck, he gets to the heart of business and product development success, concluding that the only thing a company needs to know about its customers are their "jobs to be done." This provocative approach and organized framework is at the crux of discovering the why behind customer choices and actions—and is the first often missed step toward making innovation inevitable for companies and entrepreneurs alike.
EDITOR'S CHOICE: Competing Against Luck: The Story of Innovation and Customer Choice
EXCERPTS: Competing Against Luck: The Story of Innovation and Customer Choice
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