Consumer Behavior: Buying, Having, and Being

By Michael R Solomon
&>For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people s social experiences. ""
This program will provide a better teaching and learning experience for you and your students. Here s how:
Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapter s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter s contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase "both" the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 . MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
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About the Hardcover

Publisher Pearson
Publish date 02/01/2014
Pages 582
ISBN-13 9780133450897
ISBN-10 0133450899
Language English