Content Chemistry: An Illustrated Handbook for Content Marketing (Second Edition, Second)
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explainsthe social, analytical, and creative aspects of modern marketingthat are necessaryto succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.
""I consider myself pretty savvy when it comes to content marketing, but Andy Crestodina proved me wrong. Not only did I learn a ton from reading "Content Chemistry," it sits on my desk and I refer back to it nearly daily. It s required reading for everyone who works for Arment Dietrich." Gini Dietrich, CEO, Arment Dietrich, and author, "Spin Sucks"
1 $19.99 9780988336438 No volume discount available.
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