Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Busine (Revised, Update

By Ann Handley, C C Chapman
The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

  • Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
  • Leverage social media and social tools to get your content and ideas distributed as widely as possible
  • Understand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums
  • Boost your online presence and engage with customers and prospects like never before with Content Rules.


    RELATED ARTICLES

INTERVIEWS: Thinker in Residence: Jay Baer on Business & Books

Posted June 27, 2013, 10:42 PM with category of Marketing & Sales
For our final Thinker in Residence installment on Jay Baer, author of Youtility, we asked him to share with us the business question that most inspires him and what books have most influenced him. Read on and enjoy Baer's take on business and books. Read more




    SHARE THIS
Embedicon
 
9781118232606
eBook

  Choose a format

Price: $15.96/ea
LIST PRICE: $19.95

Bulk Paperback Non-returnable Discounts
Quantity Price Discount
1 - 24 $15.96 20%
25 - 99 $13.96 30%
100 - 499 $12.97 35%
500 - 999 $12.57 37%
ISBN: 9781118232606

About the Paperback

Publisher Wiley
Publish date 05/22/2012
Pages 293
ISBN-13 9781118232606
ISBN-10 1118232607
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.