Corporate Communication

By Paul A Argenti
"Corporate Communication," 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.


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About the Paperback

Publisher Irwin/McGraw-Hill
Publish date 09/04/2012
Pages 307
ISBN-13 9780073403175
ISBN-10 0073403172
Language English