Corporate Creativity: How Innovation & Improvement Actually Happen

By Alan G Robinson, Sam Stern
Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.




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ISBN: 9781576750490

About the Paperback

Publisher Berrett-Koehler Publishers
Publish date 01/01/1998
Pages 276
ISBN-13 9781576750490
ISBN-10 1576750493
Language English

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