Cracking Creativity: The Secrets of Creative Genius

By Michael Michalko
The field of business creativity is gaining more and more attention as new and better ideas, products and services emerge. This text presents strategies and ideas that should prove useful for all those seeking that first great marketing idea.


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IS YOUR IDEA CRAZY ENOUGH? An Excerpt from Creative Thinkering: Putting Your Imagination to Work by Michael Michalko The playful openness of creative geniuses is what allows them to explore unthinkable ideas. Once Wolfgang Pauli, the discoverer of electron spin, was presenting a new theory of elementary particles before a professional audience. Read more




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ISBN: 9781580083119

About the Paperback

Publisher Ten Speed Press
Publish date 06/26/2001
Pages 320
ISBN-13 9781580083119
ISBN-10 1580083110
Language English

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