Creating Customer Evangelists: Profit from Turning Loyal Customers Into a Volunteer Sales Force

By Ben Mc Connell, Jackie Huba (Joint author)
For the first time in paperback, a revised edition of the book that launched the term "customer evangelism" and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability.

When customers are truly thrilled about their experience with a product or service, they become outspoken "evangelists" for a company. For most businesses, customers are loyal to people, not brands. Creating a culture of not only loyalty but belief is the formula for creating authentic and powerful word of mouth.

By researching companies with dedicated groups of outspoken, buss-spreading evangelists, authors Ben McConnell and Jackie Huba distill the formulas of the successful companies into the six tenets of customer evangelism. "Creating Customer Evangelists" explains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a company's success.

"Creating Customer Evangelists" is the bible for any business hoping to convert good customers into exceptional ones who willingly spread the word.


INTERVIEWS: Thinker in Residence: Jackie Huba on Business & Books

Posted May 3, 2013, 7:28 PM with category of Marketing & Sales
In our final Thinker in Residence installment on Jackie Huba, author of Monster Loyalty, we asked Huba to share with us the business question that most inspires her and what books have most influenced her. Read on and enjoy Huba's take on business and books. Read more

INTERVIEWS: Thinker in Residence: Q&A with Jackie Huba

Posted May 2, 2013, 7:19 PM with category of Management & Workplace Culture
If companies are just trying to “become more talked about” for its own sake, it’s not going to take off. They need to make sure there’s substance to what they’re communicating and that it really is a conversation. ~Jackie Huba Read more

INTERVIEWS: Thinker in Residence: Jackie Huba, author of Monster Loyalty

Posted May 1, 2013, 6:37 PM with category of Marketing & Sales
Jackie Huba is the co-author of two books on customer loyalty. Citizen Marketers: When People are the Message documents the emerging world of social media and how brands should begin to embrace a participatory culture. Read more

NEWS & OPINION: If you want a Seth Godin action figure...

Posted January 10, 2008, 3:28 PM with category of Marketing & Sales
Yes, there's now an action figure of the famous business guru Seth Godin. At a towering 5. 375", he'll fit in any cubicle and your suit pocket. Read more

NEWS & OPINION: More Authors Blogging

Posted September 1, 2006, 4:53 PM with category of Management & Workplace Culture
Add Tim Sanders (Love is The Killer App) to the list of authors who have taken up blogging. I like his post yesterday on the ever present Barticle, articles that got turned into book and should not have. You'll see he mentions 800ceoread as a means to avoiding bad books. Read more



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Price: $25.00/ea

1 $25.00 9780793155613 No volume discount available.

About the Hardcover

Publisher Dearborn Trade
Publish date 11/01/2002
Pages 240
ISBN-13 9780793155613
Language English