Creating Customer Evangelists: Profit from Turning Loyal Customers Into a Volunteer Sales Force
When customers are truly thrilled about their experience with a product or service, they become outspoken "evangelists" for a company. For most businesses, customers are loyal to people, not brands. Creating a culture of not only loyalty but belief is the formula for creating authentic and powerful word of mouth.
By researching companies with dedicated groups of outspoken, buss-spreading evangelists, authors Ben McConnell and Jackie Huba distill the formulas of the successful companies into the six tenets of customer evangelism. "Creating Customer Evangelists" explains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a company's success.
"Creating Customer Evangelists" is the bible for any business hoping to convert good customers into exceptional ones who willingly spread the word.
INTERVIEWS: Thinker in Residence: Jackie Huba on Business & Books
INTERVIEWS: Thinker in Residence: Q&A with Jackie Huba
INTERVIEWS: Thinker in Residence: Jackie Huba, author of Monster Loyalty
NEWS & OPINION: If you want a Seth Godin action figure...
NEWS & OPINION: More Authors Blogging
1 $25.00 9780793155613 No volume discount available.
About the Hardcover
If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks
Other questions about eBooks can be directed to email@example.com.