Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires

Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires

By David Aaker

Creating Signature Stories applies the power of storytelling--a key to any digital program--to strategic messaging.

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Book Information

Publisher: Morgan James Publishing
Publish Date: 03/06/2018
Pages: 190
ISBN-13: 9781683506119
ISBN-10: 1683506111
Language: English

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September 03, 2018

The bestselling business books at 800-CEO-READ for August 2018. READ FULL DESCRIPTION

Full Description

Creating Signature Stories applies the power of storytelling--a key to any digital program--to strategic messaging.

About the Author

David Aaker, recognized authority on branding, has written six books on brands and brand strategy and another twelve on related topics that together have sold well over one million copies.

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