Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires
By David Aaker
Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
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|Publisher||Morgan James Publishing|
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