Crossing the Chasm (Revised) — Bulk Books — Business Books in Bulk — 800-CEO-READ

Crossing the Chasm (Revised)

By Geoffrey A Moore

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.



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9780060517120
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Price: $17.00/ea

Publisher HarperBusiness
Publish date 07/01/2006
Pages 227
Availability Available
Language English

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