Crossing the Chasm
With more high-tech products scrambling for the home market every day, it is essential that marketing professionals learn to transcend the outmoded marketing theories that have led to more failures than successes in the challenging technology marketplace.
Based on the revolutionary model derived from Geoffrey Moore's extensive experience in high-tech markets, "Crossing the Chasm" is the definitive book on a vital, rapidly growing but capricious market."Crossing the Chasm should be the Bible for high-tech companies looking for direction with marketing and distribution challenges." -- Robert K. Weller S.V.P., North American Business Group "Geoff Moore's book is full of good medicine for bad marketing."" -- Computer Letter" "Must reading for anybody in high tech."--William V. Campbell, President and CEO, GO Corporation
1 $16.00 9780887307171 No volume discount available.
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