Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

By Jeff Howe
Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?
"Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise it s talented, creative, and stunningly productive. It s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you ve got the job.
But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing."


STAFF PICKS: On this last day of 2008, here's the best of 2008.

Posted December 31, 2008, 4:22 PM with category of Management & Workplace Culture
With the end of the year comes reflection on the highs and lows. This week three more rankings of the best of business books were published. The lists of Gary H. Read more

JACK COVERT SELECTS: The Best Books of 2008 - Business Pundit Edition

Posted December 17, 2008, 3:24 PM with category of Management & Workplace Culture
Business Pundit knows business books well, and has chosen the 10 from 2008 they think are the best. I think they have the right idea in describing the popular feelings of the year: 2008 came in two parts. Part I, which ran through Bear Stearns, carried the vestiges of prior years, when we thought we could get away with everything, never anticipating that in actuality, everything would get away from us. Read more

STAFF PICKS: Review Roundup

Posted October 10, 2008, 4:43 PM with category of Management & Workplace Culture
David Brooks had praise of the highest order for The World is Curved in his op-ed on Tuesday, writing: In his astonishingly prescient book, The World Is Curved: Hidden Dangers to the Global Economy, David M. Smick argues that we have inherited an impressive global economic system. It, with the U. Read more

NEWS & OPINION: Reviewing Reviews

Posted September 26, 2008, 4:30 PM with category of Management & Workplace Culture
Heather Green has written a wonderful review of Jeff Howe's Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business for the September 29 issue of BusinessWeek. After observing that "Books about the crowd are becoming a crowd unto themselves," Green writes: What sets Howe's book apart is his focus on business, an examination of different crowdsourcing models, and a deep dive into academic research to explain why people work together. It's a welcome and well-written corporate playbook for confusing times. Read more

NEWS & OPINION: The power of crowdsourcing.

Posted September 4, 2008, 7:24 PM with category of Innovation & Creativity
Jeff Howe's Crowdsourcing is now out. I planned on starting this post with an F. A. Read more


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ISBN: 9780307396211

About the Paperback

Publisher Three Rivers Press (CA)
Publish date 09/15/2009
Pages 311
ISBN-13 9780307396211
ISBN-10 0307396215
Language English

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