The Cult of Mac

By Leander Kahney

There is no product on the planet that enjoys the devotion of a Macintosh computer. Apple's machines have legions of loyal, sometimes demented fans. "The Cult of Mac" surveys the devoted following that has grown up around Macintosh computers. Like fans of a football team or a rock group, Macintosh fanatics have their own subculture, with clearly defined obsessions, rites, and passages. Famously dedicated to their computers, many Mac fans eat, sleep, and breathe the Macintosh. Fans who get Mac tattoos and haircuts, people who attend Apple Store openings like they are Grateful Dead shows, counterculture icons who love the Mac, people who turn old Macs into aquariums (or bongs), Ellen Fein lookalike contests, erotic fiction featuring Steve Jobs; it's all here. Technology reporter Leander Kahney exposes all sides of Mac fanaticism, from the innocuous to the insane.


NEW RELEASES: April Titles

Posted March 31, 2008, 10:10 PM with category of Management & Workplace Culture
As we start the next month, here are a few of the titles coming out in April that are sure to be covered in various media outlets. From the author of A Whole New Mind, comes the first ever manga business book. Dan Pink's The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need. Read more

NEWS & OPINION: Congrats to the Cult!

Posted March 23, 2006, 5:35 PM with category of Management & Workplace Culture
For guys looking for new hairstyle ideas, check out The Cult of iPod and The Cult of Mac. The Cult of iPod recently won a design award for its brilliant and cutting-edge style. It's full-color with rounded edges and a great feel (I love the design! Read more

NEWS & OPINION: There are never enough book about Apple

Posted February 4, 2005, 2:20 PM with category of Management & Workplace Culture
As a recent Apple convert, I take any chance I can get to support my new love. In September, we ran an excerpt from Cult of Mac by Wired reporter Leander Kahney. I have seen a lot of love for the book in the last week with reviews on The Unoffical Apple Weblog and in Dwell Magazine (sorry no link). Read more

NEWS & OPINION: Brand Autopsy's Worth(less) Read Four

Posted February 3, 2005, 2:26 PM with category of Management & Workplace Culture
In what is becoming a regular feature, the coroners at Brand Autopsy have published another installment of Worthy Read Worthless Reads. Make sure to go read their thoughts on the books. Here is a list of what they reviewed and its worthiness: Branded Nation by James Twitchell - Worthless The Marketing Playbook by John Zagula and Richard Tong - It Depends The First Ninety Days by Michael Watkins - Worthy Book of Yo! Read more


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ISBN: 9781593271220

About the Paperback

Publisher No Starch Press
Publish date 10/27/2006
Pages 268
ISBN-13 9781593271220
ISBN-10 1593271220
Language English

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