The Culture Map: Breaking Through the Invisible Boundaries of Global Business

By Erin Meyer
Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.

When you have Americans who precede anything negative with three nice comments; French, Dutch, Israelis, and Germans who get straight to the point ("your presentation was simply awful"); Latin Americans and Asians who are steeped in hierarchy; Scandinavians who think the best boss is just one of the crowd--the result can be, well, sometimes interesting, even funny, but often disastrous.

Even with English as a global language, it's easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or an American team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members.

In The Culture Map, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.



    REVIEW QUOTES
With business becoming ever global, there are a raft of books available on dealing with cultural differences. If you only read one, make it INSEAD professor Erin Meyer'sSkillfully blend[s] real-life examples.. with an analytical framework What brings this book to life are the numerous examples Meyer has encountered, both in her own life as an American living in Paris, and in her experience as running the Managing Virtual Teams module at INSEAD."HR Magazine, 5 star review "Amusing"Financial Times In a relaxed, entertaining, but always knowledgeable style, Meyer draws on numerous examples from her experiences to explain how to detect the invisible barriers in the global business world and how to get past them."Siemens Industry Journal, issue 2"
"The book abounds with well-chosen anecdotes to illustrate the misunderstandings that can arise from clashing cultural assumptions, making this enlightening book a pleasure to read." --"Foreign Affairs" "Whether you're a corporate or traditional diplomat, global traveler, government official, or passionate world citizen, this is the one book you should not miss. Chock-full of real-world examples and a simple framework that can be utilized in any cross-cultural context, Meyer's work is characterized by a fresh and relevant voice, distilling down the essentials of communicating, persuading and working effectively around the globe. It is rare that I pick up a cross-cultural book and can't put it down."--Cari Guittard, "Huffington Post" "This readable book explains how to dramatically increase organisational success by improving our ability to understand the behaviour of colleagues, clients, and suppliers from different countries." --"Professional Manager" (UK) "A helpful guide to working effectively with people from other cultures...Meyer delivers important reading for those engaged in international business." --"Kirkus Reviews" "With business becoming ever global, there are a raft of books available on dealing with cultural differences. If you only read one, make it INSEAD professor Erin Meyer's...Skillfully blend[s] real-life examples.. with an analytical framework... What brings this book to life are the numerous examples Meyer has encountered, both in her own life as an American living in Paris, and in her experience as running the Managing Virtual Teams module at INSEAD."--"HR Magazine, " 5 star review "Amusing"--"Financial Times" "In a relaxed, entertaining, but always knowledgeable style, Meyer draws on numerous examples from her experiences to explain how to detect the invisible barriers in the global business world - and how to get past them."--"Siemens Industry Journal, issue 2" "Although we live in an increasingly digitally connected and virtual business world, this book reminds us that understanding cultural differences in human interactions still matters. Global leaders know that blending cultural and individual diversity in teams is a sure recipe for better business outcomes. But this diversity needs to be first understood and then proactively managed. Meyer presents a brave, research-based, analysis of how to do just that. With clear and practical frameworks, "The Culture Map" will help business leaders become "cultural bridge builders" to the benefit of their teams and organizations."--Dr. Didier CL Bonnet, Global Head of Practices, Capgemini Consulting "I highly recommend this book to both the professional and leisure reader. Erin has shown to be one of the main representatives of the next generation scholars who combine deep conceptual models with very practical applications. A must-read!"--Fons Trompenaars, Author of "Riding the Waves of Culture" "Whether you are sitting at a desk in Boston or eating at a restaurant in Beijing, communicating across cultures is the great challenge of the global economy. Getting it right will be the the difference between success and failure. Erin Meyer shows you how to get it right in this very important book. Managers everywhere should read it."--Des Dearlove and Stuart Crainer, Founders of the Thinkers50
"Although we live in an increasingly digitally connected and virtual business world, this book reminds us that understanding cultural differences in human interactions still matters. Global leaders know that blending cultural and individual diversity in teams is a sure recipe for better business outcomes. But this diversity needs to be first understood and then proactively managed. Meyer presents a brave, research-based, analysis of how to do just that. With clear and practical frameworks, "The Culture Map" will help business leaders become "cultural bridge builders" to the benefit of their teams and organizations."--Dr. Didier CL Bonnet, Global Head of Practices, Capgemini Consulting "I highly recommend this book to both the professional and leisure reader. Erin has shown to be one of the main representatives of the next generation scholars who combine deep conceptual models with very practical applications. A must-read!"--Fons Trompenaars, Author of "Riding the Waves of Culture" "Whether you are sitting at a desk in Boston or eating at a restaurant in Beijing, communicating across cultures is the great challenge of the global economy. Getting it right will be the the difference between success and failure. Erin Meyer shows you how to get it right in this very important book. Managers everywhere should read it."--Des Dearlove and Stuart Crainer, Founders of the Thinkers50



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About the Hardcover

Publisher PublicAffairs
Publish date 06/01/2014
Pages 277
ISBN-13 9781610392501
ISBN-10 1610392507
Language English

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