The Customer Rules: The 39 Essential Rules for Delivering Sensational Service

By Lee Cockerell

The former EVP of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business - any business - depends upon winning and keeping customers.
In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well they'll never want to do business with anyone but you. For example:
Rule #1: Customer Service Is Not a Department
Rule #3: Great Service Follows the Laws of Gravity
Rule #5: Ask Yourself -What Would Mom Do?-
Rule #19: Be a Copycat
Rule #25. Treat Every Customer like a Regular
Rule #39: Don't Try Too Hard
As simple as they are profound, these principles have been shown to work in companies as large as Disney and as small as a local coffee shop; from businesses selling cutting-edge technologies like computer tablets to those selling products as timeless as shoes and handbags; at corporations as long-standing as Ford Motors and those as nascent as a brand new start-up. And they have been proven indispensible at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to front line staff who deal directly with clients and customers
Chock-full of universal advice, applicable online and off, The Customer Rules is the essential handbook for service excellence everywhere.



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NEWS & OPINION: The Customer Rules: An Interview with Lee Cockerell

Posted April 3, 2013, 3:05 PM with category of Leadership & Strategy
Lee Cockerell's new book, The Customer Rules, is a modest-looking volume of 39 'rules' for providing outstanding customer service. Despite the book's apparent simplicity, The Customer Rules offers readers essential advice ranging from the general—be nice—to the specific—never ever argue with a customer. While reading this book, I often found myself thinking, "Of course; this is a fundamental rule. Read more




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ISBN: 9780770435608

About the Hardcover

Publisher Crown Business
Publish date 03/05/2013
Pages 189
ISBN-13 9780770435608
ISBN-10 0770435602
Language English

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