Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture
BANG. "Always Trust Your Research."
BANG. "It's Okay to Put Up with Jerks, If They're Talented."
BANG. When you think about it, there are a lot of Sacred Cows grazing lazily in the halls of corporate America. And we think it's time someone shot them. Dead. Don't get us wrong. While the authors have nothing against cows in general (they love steak), they do have a problem with Sacred Cows. Blindly doing things because . . . well . . . that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. This is the funniest--and truest--business book you'll ever read. Not only do the authors demonstrate how to identify and kill the Sacred Cows in your workplace, they also reveal brilliant alternatives that will put your career in overdrive and help make your business more profitable, innovative, and happy. From branding ("Branding Is Expensive." BANG.) to leadership ("Follow the Leader." BANG.) to hiring ("Only Hire Someone Who Has Done the Job Before." BANG.) no Sacred Cow is left standing. Oh, and here's another Sacred Cow of business books: "No one reads flap copy."
David H. Bernstein is a litigation partner in the New York office of Debevoise & Plimpton LLP. He has handled a wide range of high profile intellectual property matters involving false advertising, trademark and trade dress infringement and dilution, Internet and domain name law, anti-counterfeiting, copyright infringement, right of publicity, misappropriation, trade secret and patent infringement matters. Mr. Bernstein is recognized as a leading intellectual property practitioner by such publications as the IFLR Benchmark Litigation Guide, Chambers USA and Legal 500 US. Mr. Bernstein is also an adjunct professor at George Washington University Law School where he teaches Advanced Trademark Law. He was formerly Counsel to the International Trademark Association (INTA) and currently chairs INT's U.S. Amicus Brief Subcommittee. He has written and lectured widely on IP law issues. Mr. Bernstein received his A.B. magna cum laude from PrincetonUniversity's Woodrow Wilson School of Public and International Affairs in 1985, his M.Sc. from the London School of Economics and Political Science in 1986, and his J.D. from Yale Law School in 1989. He served as Law Clerk to the Honorable Robert E. Keeton, US District Court for the District of Massachusetts, from 1989-1990.
Bill Schwab is a well rounded and very skilled tradesman having worked in the landscape industry for 20 years. He became a gourmet cook and master brewer after a horrible tragedy struck his life. His refusal to be held back transformed a huge setback into a huger gain in his life. Bill enjoys high speed power boating, restoring antique Harley-Davidson motorcycles, working the lost art of wooden boat building, crafting great beers, cooking and obviously, writing and helping others with the talents endowed by the creator. He resides in Reno Nevada, the biggest little city in the world and the most incredible place on earth. In his words words, "you have one shot at this life, and you have to make every second count, so bury the needle of your tachometer in the red and venture onward!"
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