Demand Horizon: A Revolutionary Approach to Creating Great Products
Demand Horizon is a new mental model for understanding and adapting to the demand-driven economy. It's a framework for making sense of the new rules in product creation, offering both strategic understanding and practical actions for adapting to the new rules of business.
Written by Gerry Campbell, an accomplished executive, entrepreneur and product creator, Demand Horizon illuminates the techniques and approaches that have enabled him to create patented products that are used by every person on earth who uses a search engine, social networking site or smartphone.
"All proceeds from this book will be donated to charities supporting education and family development
"Demand Horizon gets at the heart of the changes that are transforming business today. Customers are in control, now and forever into the future." --Brian Solis, author and futurist
|Publisher||Advantage Media Group|
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