Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences

By John Edson
Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--ifrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

"Design Like Apple" uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly "Design Like Apple."



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About the Hardcover

Publisher John Wiley & Sons
Publish date 07/10/2012
Pages 192
Availability Available
ISBN-13 9781118290316
ISBN-10 1118290313
Language English

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