The Design of Business: Why Design Thinking Is the Next Competitive Advantage
Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.
To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to anotherfrom mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.
Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.
Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.
JACK COVERT SELECTS: Getting Beyond Better: How Social Entrepreneurship Works
JACK COVERT SELECTS: Well-Designed: How to Use Empathy to Create Products People Love
NEWS & OPINION: Healthy Competition
STAFF PICKS: Fixing the Game
NEWS & OPINION: The 800-CEO-READ Business Book Awards of 2009
Hardcover Non-returnable Discounts
|1 - 24||$24.00||20%|
|25 - 99||$21.00||30%|
|100 - 499||$19.50||35%|
|500 - 999||$18.90||37%|
About the Hardcover
|Publisher||Harvard Business School Press|
Need 1000 or more?
Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.
If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks
Other questions about eBooks can be directed to email@example.com.