Designing for Growth: A Design Thinking Tool Kit for Managers

By Jeanne Liedtka, Tim Ogilvie
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.



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ISBN: 9780231158381

About the Hardcover

Publisher Columbia Business School Publishing
Publish date 06/02/2011
Pages 227
ISBN-13 9780231158381
ISBN-10 0231158386
Language English

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