Designing for Growth: A Design Thinking Tool Kit for Managers
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
NEWS & OPINION: The Category Winners for the 2011 Business Book Awards
Posted January 10, 2012, 8:11 PM with category of Management & Workplace CultureThe time has come! Drum roll, please. . Read more
NEWS & OPINION: 2011 Business Book Awards: The Short List
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NEWS & OPINION: Introducing the Candidates: Leadership, Management
Posted December 22, 2011, 2:45 PM with category of Management & Workplace CultureOver the course of this week, we will be introducing, by category, the candidates for the 2011 800-CEO-READ Business Book Awards. Even though only one of the candidates can win the big prize, good business books deserve an audience, and perhaps one on this list will be the winning book. . Read more
NEWS & OPINION: Designing for Growth
Posted June 23, 2011, 6:44 PM with category of Management & Workplace CultureWhen we think about design, we might think about talented people making things look and work in an interesting or useful way. But how does design play into situations where our input is needed? What if we manage designers? Read more
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